Last updated: 03 July 2026
Who We Are
Deep in the Dark is a UK sole trader business. Our website is https://deepinthedark.tech.
If you have any questions about this Privacy Policy or how your data is used, you can contact us at transactions@deepinthedark.tech.
What Information We Collect
Depending on how you use our website, we may collect:
- Your name.
- Billing and delivery addresses.
- Email address.
- Telephone number (if provided).
- Order history.
- Account information if you create an account.
- Information you provide when contacting us.
- Technical information such as your IP address, browser type and device information.
We only collect information necessary to process orders, provide customer support, improve our website and comply with our legal obligations.
How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Contact you about your order.
- Provide customer support.
- Prevent fraud.
- Improve our website and services.
- Meet our legal and accounting obligations.
We do not sell your personal information.
Cookies
Our website uses cookies to help it function correctly and improve your experience.
These include cookies required for shopping baskets, customer logins and website security.
We also use third party services such as Google Analytics, Google Merchant Center and other trusted providers which may use cookies to measure website performance and improve our services.
You can disable cookies through your browser settings, although some parts of the website may not function correctly.
Third Party Services
We use trusted third party providers to help operate our business. These may include:
- Payment providers.
- Shipping providers.
- Google Analytics.
- Google Merchant Center.
- Spam protection services.
- Website hosting providers.
These providers only receive the information necessary to perform the services they provide.
Comments
If you leave a comment on our website, we collect the information you provide together with your IP address and browser information to help detect spam.
Comments may be retained indefinitely so we can recognise and approve future comments automatically.
Customer Accounts
If you create an account, we store the information you provide so you can view previous orders and manage your account.
You may update or delete most of your account information at any time.
How Long We Keep Your Information
We keep customer and order information only for as long as necessary to operate the business and meet legal, accounting and tax requirements.
Comments may be retained indefinitely unless removed.
Your Rights
You may request:
- A copy of the personal information we hold about you.
- Correction of inaccurate information.
- Deletion of personal information where we are not legally required to keep it.
- Restriction of certain types of processing where applicable.
To exercise any of these rights, please contact us using the email address above.
Data Security
We take reasonable steps to protect your information from unauthorised access, disclosure, alteration or destruction. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
International Visitors
Our business operates from the United Kingdom. If you access this website from another country, your information may be processed and stored in the United Kingdom.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this website.
Contact
Deep in the Dark
Email: transactions@deepinthedark.tech